I was incensed by the fact that ten short years earlier America's team at NASA was able to have humans walk on the surface of the moon and bring them all home safe again, but after that second gasoline shortage answers to the "energy crisis" came through stickers. Team work became a thing of the past and for everyone too young to remember, here is an example of America's Best team effort to save energy:
"DON'T SHOWER BY THE HOUR!"
(To save on the fuel used to make the hot water)
"TO SAVE MORE, DRY DISHES WITH AN OPEN DOOR!"
(To save with Dish Washers and not run the electric heating elements to create hot air for drying the dishes)
"SET AIR CONDITIONER AT 78! DON'T USE IN AFTERNOON!"
"LIGHT NOT NEEDED? TURN ME OFF!"
(Because they couldn't do a rhyme with: Shut The Light Switch, You Wasteful %!¶@#!)
"FOGGY HEAD STAY IN BED, SHUT THE DOOR!"
(To save by shutting your refrigerator door, not the dish washer door that you left open to dry the dishes and tripped over when you went into the dark kitchen for that midnight snack.)
These stickers stated one word: "sacrifice," a tough sell to the American consumer because our lifestyle had to change. These "marketing steps" were a failure simply because they didn't embrace or set out to solve the issues with new technology that were already becoming available. Sadly, these are still the conservation steps many think are necessary to save energy today.
My next GoingTrueGreen blog post will be about America's Future. I spoke to them the other night and provided them with a starter list of initial steps they can be the catalyst for thinking anew... So solutions can be implemented that will, in fact make a great difference.
Bill Lauto , GTG
International Sustainability and Energy Consultant
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