One positive action to stop the flow of toys to landfill came about almost one year ago when Mattel announced a new program called PlayBack. By 2030 the company wants to achieve 100% recycled, recyclable or bio-based plastic materials for all their toys and packages.
So to start, they are operating a program that will take back Barbie, Matchbox and Mega toys for recycling. This way, materials can be used again in making new toys, for another generation of kids.
Grown up kids and parents who know that a toy has been played with and is now ready to be passed on to another child to love, can do so directly themselves as I did in the past, or visit Mattel's PlayBack program. (Link provided)
All you have to do is fill out the form, pack up the toys and Mattel pays for the shipping fees back to them.
Bill Lauto, at GoingTrueGreen.com
International Sustainability and Energy Consultant
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