American-Canadian-Indian biographical film I recently watched the movie Percy vs Goliath and while this Going True Green blog post is not a movie review, I am using this as a segue way to present a glimpse of the Big Picture, that is our environment.
First, here is some historical background on the movie Percy vs Goliath. The film is based on a true story and did not deviate much or exaggerate much in the name of “artistic license” or to create action scenes. Percy was a small Canadian farmer who defended himself in a landmark case all the way to the Supreme Court against a giant agricultural corporation who claimed that Percy was stealing their patented GMO seeds. Seeds that were resistant against that same company’s weed killing product. Everyone should know about this story and court case.
Additionally, this story allows us to realize that the complete picture must always be examined. Just like a murder mystery the detective must learn about everything from motives to the complacent actions such as “rounding up the usual suspects.” Other elements may be injected by the sensationalists in the media or forced by some higher political authority.
Let us just review some examples that echo these points in the realm of our environment:
The United States had a situation where a new candidate was thrust into the primary race for president. He was presented as the one that was going to be the best person for our environmental issues. Specific details on why, were not offered by the media.
I have stated many times that I do not look toward any politician, celebrity, corporation, organization, government or make believe super hero to save our environment. Only us, the individuals are making the difference. Nevertheless, this politician said in a previous speech that people needed more grey matter to work in the technology field. To keep the words spoken in context, this was a comparison being made between the “agrarian society” and “industrial society.” So to prove his point he stated, “I can teach anybody, even people in this room, so no offense intended, to be a farmer. It’s a process. You dig a hole, you put a seed in, you put dirt on top, you add water, up comes corn.” This man didn’t even have a clue about what is involved with farming. From seed collection to weeds, from weather to insects, from micronutrients to disease, from time management to family responsibilities, from farm equipment to bank loans, from supply and demand to supermarket shelves!
Another example is how misleading advertisements were used for years to sell new energy saving windows.
First, here is some historical background on the movie Percy vs Goliath. The film is based on a true story and did not deviate much or exaggerate much in the name of “artistic license” or to create action scenes. Percy was a small Canadian farmer who defended himself in a landmark case all the way to the Supreme Court against a giant agricultural corporation who claimed that Percy was stealing their patented GMO seeds. Seeds that were resistant against that same company’s weed killing product. Everyone should know about this story and court case.
Additionally, this story allows us to realize that the complete picture must always be examined. Just like a murder mystery the detective must learn about everything from motives to the complacent actions such as “rounding up the usual suspects.” Other elements may be injected by the sensationalists in the media or forced by some higher political authority.
Let us just review some examples that echo these points in the realm of our environment:
The United States had a situation where a new candidate was thrust into the primary race for president. He was presented as the one that was going to be the best person for our environmental issues. Specific details on why, were not offered by the media.
I have stated many times that I do not look toward any politician, celebrity, corporation, organization, government or make believe super hero to save our environment. Only us, the individuals are making the difference. Nevertheless, this politician said in a previous speech that people needed more grey matter to work in the technology field. To keep the words spoken in context, this was a comparison being made between the “agrarian society” and “industrial society.” So to prove his point he stated, “I can teach anybody, even people in this room, so no offense intended, to be a farmer. It’s a process. You dig a hole, you put a seed in, you put dirt on top, you add water, up comes corn.” This man didn’t even have a clue about what is involved with farming. From seed collection to weeds, from weather to insects, from micronutrients to disease, from time management to family responsibilities, from farm equipment to bank loans, from supply and demand to supermarket shelves!
Another example is how misleading advertisements were used for years to sell new energy saving windows.
“Save 15% On Your Energy Bills!”
New Windows Save??? The truth was a 15% savings on your heating bills and that 15% saved was only on the amount of heat lost through the old windows. So if the old windows were losing 7% of the heat to the outside, you would save 15% of the 7% lost. To know pay back times on the costs for new windows, a heat-lost study was required. After overseeing thousands of these studies, the average payback on putting in new windows was 28 to 30 years. Reasons to change windows are: Comfort with less drafts and outside noise reduction, ease of cleaning, better locks for security and then saving some money on the heating bill.
So where were our political environmental super stars to end that misleading campaign taken up by some window selling companies? For years those commercials were broadcasted. They were lies through the process of omission and they should have been stopped immediately. Yet, they were not, care to speculate why?
Again the individual was left to find out all the facts on this issue and they ranged from greed to environmentally unfriendly manufacturing.
Last point of this blog, but not the least, is how all those on both extreme sides create fear, confusion and hate for each other. Thus, destroying hope for us working as one team to implement solutions that garner success, income, better health and a better environment.
Bill Lauto, at GoingTrueGreen.com
Environmental Scientist
International Sustainability and Energy Consultant
Contribute your comments!
So where were our political environmental super stars to end that misleading campaign taken up by some window selling companies? For years those commercials were broadcasted. They were lies through the process of omission and they should have been stopped immediately. Yet, they were not, care to speculate why?
Again the individual was left to find out all the facts on this issue and they ranged from greed to environmentally unfriendly manufacturing.
Last point of this blog, but not the least, is how all those on both extreme sides create fear, confusion and hate for each other. Thus, destroying hope for us working as one team to implement solutions that garner success, income, better health and a better environment.
Bill Lauto, at GoingTrueGreen.com
Environmental Scientist
International Sustainability and Energy Consultant
Contribute your comments!
